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Prada: First Spring

January 22, 2010

To coincide with their Men’s S/S10 collection, Prada collaborated with Yang Fudong to create a silent black and white film set in old Shanghai and is inspired by the Chinese proverb, 一年之际在于春, which translates to ‘the year is determined by the spring’. To me, it’s a surrealist interpretation of old and new, and challenges the concept of beauty through history. Which is more covetable – an old Chinese silk robe, or a Prada suit? For me, it also immediately evoked images of Belgian surrealist artist, Rene Magritte‘s work (The Son of Man, 1964, shown below). Enjoy!

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