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(untitled): Maison Martin Margiela

February 1, 2010

I’m not much of a fragrance girl, although parts of my life now require me to pay more attention to the comings and goings of the industry. There are so many different scents out there, yet the choice of fragrance is so personal. No matter how much marketing or PR is released about a new fragrance, if you don’t like the way it smells, you’re not going to buy it.

I’m waiting with bated breath (literally) for Maison Martin Margiela’s first fragrance, fittingly titled (untitled). Continuing the designer’s no-logo policy, the flaçon is understated and embellished only by twine wound round the cap, a nod to the use of twine stitches in the labels of his clothing line. This is a green/woody scent that smells of grass, bitter orange, jasmine and cedar and took three years to develop. The man himself was actually involved in the creative process, which is pretty special, given that he’s relinquished control over the rest of the company, which is owned in full by Diesel.

The fragrance launches in the U.S. in March. Suzie Bubble has a fantastic post about the press preview here.

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