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GAP Starts ‘Em Young

February 9, 2010

After the successful collaboration of Gap Kids with Stella McCartney, the retailer has now set its sights on a new, even younger target.

Premium denim for babies? Is this really necessary? Despite how ridiculous this sounds, my skepticism has all but dissolved as I scrolled through the site. I mean, look at those chubby little legs!! And even though I’d rather my (hypothetical) children run around naked with food on their face and crayons in their hair, this onesie is too cute to bear. Arhghghghgh.

Indulge in more chubby goodness here.

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