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Perfect Match: J.Crew & Net a Porter

February 22, 2010

 

J.Crew and Net a Porter will be teaming up in May! Net a Porter will carry J.Crew products on its site, including some exclusive items, and in return, J.Crew will gain access to the global e-commerce system supported by NAP. Racked is calling this an unlikely partnership, but I think it’s pretty genius.

J.Crew is perfectly positioned in the affordable luxury space which fits with NAP’s image of luxury across a wide range of price points. Further, I’m pretty sure part of the J.Crew consumer base overlaps with NAP’s — after all, it is rare that one can afford an entirely designer wardrobe. Case in point: my mother, who shops almost exclusively online from these very two retailers AND lives in Singapore! Trust me, this is like, a dream come true for her.

So kudos to Mickey and Natalie — this is going to be great for both brands. I can’t wait to see it take shape.

More info: WWD

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