Perfect Match: J.Crew & Net a Porter
J.Crew and Net a Porter will be teaming up in May! Net a Porter will carry J.Crew products on its site, including some exclusive items, and in return, J.Crew will gain access to the global e-commerce system supported by NAP. Racked is calling this an unlikely partnership, but I think it’s pretty genius.
J.Crew is perfectly positioned in the affordable luxury space which fits with NAP’s image of luxury across a wide range of price points. Further, I’m pretty sure part of the J.Crew consumer base overlaps with NAP’s — after all, it is rare that one can afford an entirely designer wardrobe. Case in point: my mother, who shops almost exclusively online from these very two retailers AND lives in Singapore! Trust me, this is like, a dream come true for her.
So kudos to Mickey and Natalie — this is going to be great for both brands. I can’t wait to see it take shape.
More info: WWD