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Fashionair shuts down

May 10, 2010

It is with sadness that I tell you that fashion site, Fashionair, is shutting down. I had a feeling that was the case when, last week, instead of getting a new 7 Days of Chic video, I got this:

The site was supposed to meld both fashion entertainment and shopping, and was financed by huge backers, like Simon Fuller, of 19 Entertainment fame. While I loved the videos, I found the thinking behind the site to be flawed : no sharing of videos was allowed since revenue was gained off click to buys on the site, and the site was difficult to navigate.

Well, all the best to founder Sojin Lee (formerly of Net-A-Porter) in her future endeavors. If you ever have another great fashion idea, don’t hesitate to give me a ring!!

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